The socially responsible campaign “Don’t litter. There’s no excuse for that!” which represents a unique joint initiative of the companies SBB, United Group Foundation and Total TV, was launched this year with the goal of responsible treatment of our environment. Because the cleanliness of our country depends on all of us!
The purpose of the campaign was to point towards the necessity of changing the awareness and behaviour of all of us so that we could live in a clean environment. During the campaign locations where people gather the most often will be cleaned – pedestrian zones, parks, plateaus and areas in front of buildings. This way, we will try to show with our own example how it's possible to live in streets clean of garbage, and parks and playgrounds with no cans thrown around.
Numerous celebrities have also given their contribution to awareness-raising about environmental protection, and have sent a motivational video message for a cleaner and prettier country. Because trash belongs in the bin. Not next to the bin, not in a park or in a school yard.
Our initiative was supported by celebrities: Nikola Đuričko, Dejan Cukić, Ana Stanić, Dejan Lutkić, Jelena Blečić, Miloš Maksimović... All activities within the campaign “Don’t litter. There’s no excuse for that!” are available on the Facebook page.
We invite all citizens, representatives of local administration, and public persons to join the initiative and give their contribution to a cleaner and more appealing environment. What we need to do is very simple – to not litter and to think about the environment we live in.
Because there is no excuse for littering!